Behind the Standards: My Journey as Secretary of CEN-CENELEC JTC 21

What will Switzerland look like in 2040? In its report ‘Perspectives for Switzerland 2040’, the Federal Chancellery outlines three possible futures and derives six areas for political action from them. In an interview with the SATW, Vice-Chancellor Rachel Salzmann explains why the future is by no means set in stone, why she describes the scenarios not as bleak but as challenging, and where Switzerland could take a leading role in technology.

Data helps businesses to better understand their target groups and tailor their offerings more effectively. However, not everything that is technically possible is also responsible. How can SMEs ensure that they use data fairly and transparently? The Data Fairness Label from Swiss Insights offers practical guidance on this.

Artificial intelligence can outperform humans in certain tasks. But how meaningful are such achievements, and where are the limits? The key factors are the quality of the training data, realistic performance tests and the transparency of the results. What businesses need to know to deploy AI systems reliably.